Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns—using display, mobile, video, content and other digital media...

Account-Based Marketing (ABM) offers many promises around customer growth and retention. While not a new concept, both data-driven marketing approaches and new marketing tools have given ABM a res...

Strategic Plan: The Data Management Playbook Data is the lifeblood of your entire organization. it should enlighten every function of the business, including customer experience (cX), operations...

Digital transformation is becoming pervasive, impacting businesses across regions and industries. Businesses are being reinvented. Digitally fit organizations need to revamp their IT platforms to e...

Great Customer Experiences Start with Great Data. Regular customer experience solutions just segment and stereotype their customers and perform in a sort of action-reaction, request response man...

The 12 Providers That Matter Most And How They Stack Up. Analytics at the speed of transactions has become an important agenda item for organizations. Translytical data platforms, an emerging te...

The European Court of Justice has ruled that the agreement established in 2000 between the EU and the USA, according to which personal data could be legally sent to the USA if the recipient company...