The design world is an increasingly physical place. Where objects were once drawn they now flow, bounce and burst. Edges that used to be flat now have crunch, squidge and sheen. As the gap betw...

How customer data is accelerating success for CDP-using OEMs and auto dealers. Advertisers are no strangers to the pressure of privacy regulation and the significant updates major partners are m...

In the last two years, Customer Data Platforms (CDPs) are increasingly a hot topic in enterprise C-suites and in the top leadership ranks of corporate marketing departments. Enterprise leaders are ...

Rapprocher des millions de clients des marques qu'il aiment. En tant qu'entreprise, la nécessité de connaître vos clients ne s'est jamais autant fait sentir. Quel que soit votre domaine d'activi...

Dans le paysage actuel, la digitalisation a toujours une longueur d'avance, un rythme accéléré que les marques tentent de rattraper. Les ressorts d'une expérience optimale avec la marque dépendent ...

Today’s consumers have evolved the shopping experience far beyond products and transactions. Now more than ever, their loyalty to retailers is up for grabs. Marketers seeking to break through the n...

When global beverage giant AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all...

Brand marketing is everything for the CPG industry. Transforming products into trusted household names used to be the goal. But that’s no longer enough to win consumer engagement. Simply put, it do...

If you’re in the consumer packaged goods (CPG) business, you might have seen the timeline for your five-year digital transformation plan become a five-month plan. Repeated COVID-related disruptions...

Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. When they discovered that website visitors most often browsed for products to ...