Own the Road: Treasure Data CDP, the Gold Standard for automotive customer-experience data
Use Treasure Data CDP to steer more auto buyers to your brand—faster and with better marketing ROI. You have the data, you’re spending the money. But are your investments in digital marketing an...
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Sharp Turns Ahead: How Automakers & Car Dealers Can Compete More Effectively in a Data-Driven World
The industry we used to know as “automotive” is now more accurately described as the “mobility” industry. Dynamic shifts are in process, and massive changes have occurred in the two short years sin...
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Customer-centricity at scale: Harnessing data to personalize the Automotive customer experience
Automotive companies (e.g., Original Equipment Manufacturers / OEMs) can find themselves drowning in data. With first-party data, automotive companies struggle with multiple data sources (e.g., cal...
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Hey, Auto Makers and Dealerships, Are You Stuck in the Digital Slow Lane?
How customer data is accelerating success for CDP-using OEMs and auto dealers. In the automotive industry, multiple factors are affecting the supply chain for cars worldwide. But on the demand s...
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Customer Data Platform Industry in EMEA
Customer Data Platforms are specialized software to assemble, unify, and share customer data. Europe is home to 60 of the 155 CDP vendors that the CDP Institute has identified. CDPs are becoming...
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If Not SAP Concur Solutions Now, When?
Gaining Control of Your Business Spend - It’s time for businesses to embrace the Power of Now! Organisations that rely on manual processes are left vulnerable to fraud, spend too much time complet...
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Trois principaux avantages que les organisations obtiennent en donnant lapriorité aux améliorations des appareils desutilisateurs finaux
ESG a récemment mené une étude auprès de 2 000 décideurs IT ayant un niveau élevé de connaissances et d'influence sur l'environnement des appareils des utilisateurs finaux de leur organisation. L'é...
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ESG: Three Key Benefits Organizations Achieve by Prioritizing End-user Device Improvements
ESG recently completed a survey of 2,000 IT decision makers with a high level of knowledge and influence over their organizations’ end-user device environment. The survey asked respondents how ofte...
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Concevez-vous un lieu de travail hybride qui soit le meilleur des deux mondes ?
Le rythme de la transformation numérique n’a jamais été aussi rapide et l’impact de ce changement se fait surtout sentir sur le lieu de travail. Pour les collaborateurs, le travail n’est plus une q...
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Façonner l’avenir du travail hybride
La pandémie de coronavirus qui sévit depuis 2020 a révolutionné notre façon de travailler et nos lieux de travail. Près de deux ans après, les changements technologiques et culturels font apparaîtr...
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