A CDP makes integration of 1st party data easier for DMPs to improve ad targeting, and a DMP enriches CDP data for smarter customer communication. DMPs primarily focus on 3rd party data, whereas Cu...
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Until recently, the theory has been that consumer goods are mass-market items, mass produced with mass advertising to gain recognition, and then sold in large quantities at touchpoints such as reta...
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For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer rela...
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There are six key stages to ensuring your RFP runs as smoothly as possible. We want to ensure your process results in providing the utmost impact for your business, with a Customer Data Platform (C...
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This past year has seen what is perhaps best described as the greatest tech disruption the world has ever known. Surprisingly, it was not a new technology, but a virus, that pushed all of us—from r...
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Our latest report looks at how senior marketers and C-suite members can unlock data insights to better understand their customers and power better decisions. It includes:
• Three key things you ...
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With so much pressure to leverage data across the entire customer lifecycle, we wanted to know how companies are moving along the customer data maturity curve. Are businesses implementing a true cu...
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As digital business has evolved, so too has the definition of “mission-critical, enterprise-grade” data
storage. Enterprises are faced with greater digital needs and are putting more pressure on I...
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As enterprises continue to undergo DX, they are looking to improve storage performance, scalability, manageability, and agility as well as IT infrastructure efficiency. This has implications for ho...
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Forrester’s interviews with four Dell EMC PowerScale customers found cost savings and benefits in the following categories: storage workload optimization savings, storage management efficiencies, d...
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