A firefighting mentality is one where organizations are frantically rushing to solve unexpected problems, making impulsive decisions, and applying short term “band-aid” solutions to restore product...

Organizations are leveraging the cloud due to its flexibility and means to accelerate the delivery of services. Having the right solutions in place, especially cloud-based ones, becomes even more i...

Today’s desktop virtualization landscape has changed. A distributed workforce has emerged, redefining the workplace and placing higher priority on VDI solutions to ensure business continuity and em...

Move beyond legacy with VMware’s modern platform, built for simplicity and speed. See how VMware helps forward thinking organizations prepare for the future of work. Download the ebook to und...

Around 50 million metric tons (50 billion kg) of e-waste is generated globally every year. To put that into perspective, that’s the same weight as all commercial aircraft ever built. Millions of th...

It’s easy for buyers to love a new car—there’s that smell, the shine, the sounds, the power and perfection. But further down the road, when the newness wears off and the payments kick in, will they...

A CDP makes integration of 1st party data easier for DMPs to improve ad targeting, and a DMP enriches CDP data for smarter customer communication. DMPs primarily focus on 3rd party data, whereas Cu...

Until recently, the theory has been that consumer goods are mass-market items, mass produced with mass advertising to gain recognition, and then sold in large quantities at touchpoints such as reta...

For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer rela...

There are six key stages to ensuring your RFP runs as smoothly as possible. We want to ensure your process results in providing the utmost impact for your business, with a Customer Data Platform (C...