Until recently, the theory has been that consumer goods are mass-market items, mass produced with mass advertising to gain recognition, and then sold in large quantities at touchpoints such as reta...

For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer rela...

There are six key stages to ensuring your RFP runs as smoothly as possible. We want to ensure your process results in providing the utmost impact for your business, with a Customer Data Platform (C...

This past year has seen what is perhaps best described as the greatest tech disruption the world has ever known. Surprisingly, it was not a new technology, but a virus, that pushed all of us—from r...

Our latest report looks at how senior marketers and C-suite members can unlock data insights to better understand their customers and power better decisions. It includes: • Three key things you ...

With so much pressure to leverage data across the entire customer lifecycle, we wanted to know how companies are moving along the customer data maturity curve. Are businesses implementing a true cu...

Una forza lavoro dispersa e ibrida ha reso la cybersecurity più impegnativa. Per garantire l'accesso a tutti i servizi, al sicuro da hacker e bande di ransomware, i team IT si stanno rivolgendo a t...

Molte aziende impegnate a portare avanti le proprie strategie di storage e protezione dei dati cercano ispirazione da altre aziende che si trovano alcuni passi avanti. Rispetto alle altre, queste o...

Nell'era della Digital Transformation (l'evoluzione verso modelli di business maggiormente incentrati sui dati), le organizzazioni IT di tutte le dimensioni sono chiamate a soddisfare requisiti di ...

As digital business has evolved, so too has the definition of “mission-critical, enterprise-grade” data storage. Enterprises are faced with greater digital needs and are putting more pressure on I...