For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer rela...

There are six key stages to ensuring your RFP runs as smoothly as possible. We want to ensure your process results in providing the utmost impact for your business, with a Customer Data Platform (C...

This past year has seen what is perhaps best described as the greatest tech disruption the world has ever known. Surprisingly, it was not a new technology, but a virus, that pushed all of us—from r...

Our latest report looks at how senior marketers and C-suite members can unlock data insights to better understand their customers and power better decisions. It includes: • Three key things you ...

With so much pressure to leverage data across the entire customer lifecycle, we wanted to know how companies are moving along the customer data maturity curve. Are businesses implementing a true cu...

As digital business has evolved, so too has the definition of “mission-critical, enterprise-grade” data storage. Enterprises are faced with greater digital needs and are putting more pressure on I...

As enterprises continue to undergo DX, they are looking to improve storage performance, scalability, manageability, and agility as well as IT infrastructure efficiency. This has implications for ho...

Forrester’s interviews with four Dell EMC PowerScale customers found cost savings and benefits in the following categories: storage workload optimization savings, storage management efficiencies, d...

Para muitas organizações, os dados são o maior e único recurso já disponível atualmente. Gerenciá-los da melhor forma é a maior e pouco utilizada oportunidade para revelar novos valores e impulsion...

Na era da transformação digital — a evolução para modelos de negócios muito mais centrados em dados — os departamentos de tecnologia da informação (TI) de todos os portes enfrentam o desafio de...