Product sampling is key to acquiring the user-generated content you need to fuel your shopper’s journey and impact the full customer funnel. But it can be tricky to get right. Without proper planni...

Convincing shoppers to buy when the economy is shaky is harder than in times of boom. Your best bet is to double down on your core hero products. These products are the ones your customers love and...

In the Pfeiffer Report Adobe Generative AI: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative w...

In the Pfeiffer Report Adobe Generative AI: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative w...

In the Pfeiffer Report Adobe Generative AI: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative w...

Companies we all know are leveraging artificial intelligence (AI) and machine learning (ML) to pull more value from information generated in different LOBs across their organisations. Amazon helps ...

Let’s be honest: most organisations still have some distance to go on their digital transformation journey. “Business as usual” can be a significant roadblock to your success in the evaluation and ...

The world is seeing increasing volatility arising from developments such as climate change, pandemics, geopolitical shifts and accelerating technological innovation. In the face of these disrup...

Data is now regarded as the world’s most valuable resource. While many have labelled it the new oil, thanks to its ability to be monetised, some are now calling data the new asbestos due to the ...

Information drives every decision you make in business, that’s why it’s one of your most valuable assets. The information you have and how you use it to drive growth and innovation allows your orga...