Brand marketing is everything for the CPG industry. Transforming products into trusted household names used to be the goal. But that’s no longer enough to win consumer engagement. Simply put, it do...

If you’re in the consumer packaged goods (CPG) business, you might have seen the timeline for your five-year digital transformation plan become a five-month plan. Repeated COVID-related disruptions...

Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. When they discovered that website visitors most often browsed for products to ...

Use Treasure Data CDP to steer more auto buyers to your brand—faster and with better marketing ROI. You have the data, you’re spending the money. But are your investments in digital marketing an...

The industry we used to know as “automotive” is now more accurately described as the “mobility” industry. Dynamic shifts are in process, and massive changes have occurred in the two short years sin...

Automotive companies (e.g., Original Equipment Manufacturers / OEMs) can find themselves drowning in data. With first-party data, automotive companies struggle with multiple data sources (e.g., cal...

How customer data is accelerating success for CDP-using OEMs and auto dealers. In the automotive industry, multiple factors are affecting the supply chain for cars worldwide. But on the demand s...

Customer Data Platforms are specialized software to assemble, unify, and share customer data. Europe is home to 60 of the 155 CDP vendors that the CDP Institute has identified. CDPs are becoming...

Gaining Control of Your Business Spend - It’s time for businesses to embrace the Power of Now! Organisations that rely on manual processes are left vulnerable to fraud, spend too much time complet...

ESG recently completed a survey of 2,000 IT decision makers with a high level of knowledge and influence over their organizations’ end-user device environment. The survey asked respondents how ofte...