Move beyond legacy with VMware’s modern platform, built for simplicity and speed. See how VMware helps forward thinking organizations prepare for the future of work. Download the ebook to und...

En seulement quelques mois, les environnements de travail du monde entier ont subi une métamorphose radicale, transférant les interactions en face-à-face sur Internet et le bureau à domicile. Ce ch...

Around 50 million metric tons (50 billion kg) of e-waste is generated globally every year. To put that into perspective, that’s the same weight as all commercial aircraft ever built. Millions of th...

It’s easy for buyers to love a new car—there’s that smell, the shine, the sounds, the power and perfection. But further down the road, when the newness wears off and the payments kick in, will they...

Notre dernier rapport examine comment les responsables marketing et les décideurs peuvent exploiter les données pour mieux comprendre leurs clients et prendre de meilleures décisions. Il comprend: ...

A CDP makes integration of 1st party data easier for DMPs to improve ad targeting, and a DMP enriches CDP data for smarter customer communication. DMPs primarily focus on 3rd party data, whereas Cu...

Until recently, the theory has been that consumer goods are mass-market items, mass produced with mass advertising to gain recognition, and then sold in large quantities at touchpoints such as reta...

For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer rela...

There are six key stages to ensuring your RFP runs as smoothly as possible. We want to ensure your process results in providing the utmost impact for your business, with a Customer Data Platform (C...

This past year has seen what is perhaps best described as the greatest tech disruption the world has ever known. Surprisingly, it was not a new technology, but a virus, that pushed all of us—from r...